If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. There is still debate as to how much the removal of rate parity clauses will ultimately affect the enormous power of the OTAs. These agreements can work both ways, and stop OTAs offering reduced rates, and can also apply to other distribution partners such as high street travel agents. This Summer Expedia and both announced pan-European changes to their agreements with hotel partners. The organisation say agreements between hotels and OTA’s are, “too costly and one sided at this point.” They have argued that rate parity is unfair because, according to BHA, when an OTA matches a low room rate it is also taking up to 35% of the rate as commission. The British Hospitality Association has supported the decisions in France and Germany and has encouraged the UK government to follow suit. Ibis hotels is currently advertising that its website prices are 5% cheaper than anywhere else, but reading the small print, this is only if you have a membership card. One way hotels have been able to get round these clauses is by offering discount to loyalty members. In 2013 in Germany the OTA Hotel Reservation Service was stopped from applying a rate parity clause on the grounds that it restricted competition and did not benefit the consumer. Regulators who have been looking at these agreements include the Competition and Markets Authority in the UK, as well as Competition Authorities in France, Italy and Sweden. This briefing offers a variety of perspectives on the OTA/hotel relationship: Before this in January, a German Court upheld a 2013 decision to stop an OTA using a ‘best price’ clause. In July, France passed a law banning rate parity. This year, regulators across Europe have been scrutinizing these clauses. Rate parity agreements, which have allowed OTAs to match any low price openly offered on hotel sites, have recently been a sore point between OTAs and hoteliers. TRAVELOCITY SCRATCHPAD TVPosted in TV Briefings Tagged BDRC Continental Michael Schaeffner, BridgeStreet Séverine Obertelli, CEO, christopher michau, director, Director Sales & Marketing, Expedia Sean Worker, Head of Sales & Marketing Europe, Hotels & Hospitality, Maxxton James Bland, Serenata IntraWare, VP – Global Partner Group Leave a Comment on Briefing: Demand for data services Briefing: OTAs vs hotels in the rate debate Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots. And technology companies such as Seranata Intraware provide solutions for hotels to organise their data. The online travel agents like Expedia have access to a phenomenal amount of data spanning many brands and therefore can gain a great perspective on the industry. Maxxton provides IT solutions and services. As discussed in the above videos UK based research company BDRC Continental provide research to a variety of industries including hospitality. This is one of many companies responding to the demand for clarity of data. Effortless.” The platform has need significant investment to build, some of which came from long standing hotel market data & benchmarking company STR Global, and €25 million of which came from China based IT company Shiji Networks. The overwhelming volumes of data in the industry have long been both an opportunity and a headache to figure out. The products is promised to be “Glanceable. In 2016 Snapshot will launch a new Hotel Analytics platform. There are a multitude more ways data can help organisations to make accurate and fast business decisions and sell their product effectively if they are able to leverage data properly. KPMG’s report Going beyond the data: turning data from insights into value found that 97% of organizations say they are using Data and Analytics in some area of the business and 81% of respondents have improved their understanding of customers. In these videos experts discuss services they offer to the hospitality industry and its customers: Relevant information and statistics can be provided by data collection or research services, or can be a result of good data systems within a hotel. And only 14% think they have all the talent and capabilities they need to fully leverage data and analytics. Only 19% say they are currently ‘very satisfied’ with the insights their Data and Analytics tools provide. A report from KPMG has found that 58% of organizations have difficulties evaluating data quality and reliability.
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